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Do more with less at home with Electrolux

In time for the Earth Day, Electrolux invites mommies like me for a day of learning. In line with their campaign #domorewithless; we learn about practical and resourceful tips especially when it comes to managing our homes. From transforming last night’s leftover dishes into a delicious, mouthwatering meal to upcycling an old unwearable dress into a pretty apron. These and other thing that moms truly know by heart and stuff like how to wisely maximize the resources at home were discourse during the event.
Electrolux, a global leader in home appliances, launched its Do More With Less campaign in Abenson Global City to empower moms to be more creative and resourceful at home.

We mommies are wonder miracle and resources, we always find ways to do something out of something and no one can argue with that.  And this thought was behind Electrolux’s newest campaign, Do More With Less.

The event was graced by Electrolux Ambassador Chef Rose Bud, Chef Bruce Lim, Cheska Garcia-Kramer and hosted by Iza Litton.

“Moms are inventive. Leave it to them to find a way to recycle something that seems unusable,” said Andrea Pionilla,  Marketing Manager of Electrolux Philippines. “Electrolux’s newest campaign wants to show moms how easy it is to do more with less when they have the right home appliances to help them out.” 

 The guests were treated to a fun day of home discoveries and exciting games

Do More With Less at home

According to the Philippine Institute for Developmental Studies, Metro Manila produces 5,600 tons of trash per day and 75% of this comes from households. The same research also showed that half of the daily household waste comprises food scraps and leftovers. A study conducted by the Food and Agriculture Organization of the United Nation found that one of the reasons behind food wastage among developing countries is wasteful consumption habits.

Most households in the Philippines run on a strict budget and a bulk of which goes to buying food. Incautious meal planning often lead to unused ingredients and leftovers which we throw away without much thought. This is why a week’s meal plan can make or break a household’s budget. Making the most out of your resources will help you not only reduce wastes but also minimize costs.

All it takes are imagination and resourcefulness to turn coffee grounds into soap and orange peels into a natural home deodorizer. Electrolux invites you to share your own lifehacks at home. Join the Reduce Food Waste Challenge on Facebook. Share your tips on how to transform used items into something useful again and get a chance to win exciting prizes from Electrolux. Like The Electrolux Little White Book on Facebook to know more about the contest.

Electrolux is a global leader in household appliances and appliances for professional use, selling more than 50 million products to customers in more than 150 markets every year. The company makes thoughtfully designed, innovative solutions based on extensive consumer research, meeting the desires of today’s consumers and professionals. Electrolux products include refrigerators, dishwashers, washing machines, cookers, air-conditioners and small appliances such as vacuum cleaners, all sold under esteemed brands like Electrolux, AEG, Zanussi, Frigidaire, and White-Westinghouse. In 2013, Electrolux had sales of SEK 109 billion and about 61,000 employees. For more information go to

To know more about Electrolux Do More With Less, visit or follow @ElectroluxPH on Twitter and Instagram.

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