Mission Accomplished: Matrix Chair of Change Event

Our hair is our crown and glory, which is why we go beyond washing it to make it beautiful and shiny. We spent a lot in salon and hair care just to make sure that its stay beautiful. With that on thought, what will you feel if someone asks you to cut it off?

100 Hairdresser from David Salon join forces to event

I attended an event last Sept 19, 2015 at the SM Megamall Atrium that focuses on hair cutting.  In one of the most meaningful and successful haircut for a cause events in celebration of the Child Cancer Awareness Month, #1 American Salon Brand in Asia, Matrix, in partnership with David’s Salon– hosted the Matrix 8-Inch Cut for Cancer which pooled together a thousand Filipinas who took the challenge of chopping off and donating at least eight inches of their hair for the benefit of children braving cancer treatments under the care of Kythe-Ateneo. An initiative under Matrix’s worldwide program called “Matrix Chairs of Change”, which allows salon communities and stylists to make a difference through their craft – the second run of Matrix 8-Inch Cut for Cancer campaign in the Philippines was powered by 100 hairdressers that day who pledged their time and talent for the cause.

Kythe-Ateneo

Kythe-Ateneo is the student arm of Kythe Inc., an organization that caters to the psycho-social needs of pediatric patients diagnosed with chronic illnesses. Kythe is a Scottish word which means "to manifest healing through simple sharing and togetherness". According to Kythe-Ateneo, they have 5 accredited hospitals that would benefit from the event. As for the hair that was donated, they have a partner who does the wig and I’m happy to tell that that this partner does this without charging them a single cent.  As for Kythe, I would like to congratulate you for doing this event and setting a good example to our youth.

Matrix Cut for Cancer celebrity ambassador, Maxene Magalona, who donated not just 8 but 10 inches of her hair last year, graced the event and made it even more special by passing on the torch to her sister, Saab Magalona-Bacarro. By giving a piece of her crowning glory, Saab reached out to the children who need concrete help and inspiration through an extraordinary way. During the event, the Magalona sisters shared how this generous act of encouraging more and more Filipinos to participate and accepting the challenge made a clear statement that in more ways than one, everyone can help alleviate the plight of children diagnosed with cancer

Photos during the event

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Everyone was happy to participate .... even kids join in

“The Chairs of Change global advocacy by Matrix is all about empowering hairstylists to create a positive change to the world, and uplift the lives of other people – their very own communities here in the Philippines– through their craft,” shared Inah Ramos, Senior Product Manager of Matrix Philippines. “To see the coming together of these Filipinas and to witness the powerful transformations created by our talented hairstylists, it has been a productive and inspiring day for every single Filipino who came by, donated, and supported the advocacy all throughout.”

“Matrix has always been a brand that empowers change and inspires innovation. We believe that the Matrix ‘Chairs of Change’ 8-Inch Cut for Cancer campaign is one of the best ways to express what we stand for as a global brand and what we intend to bring forth in each local setting – and that is positive change. We are grateful to all the partners, ambassadors, social media influencers, and volunteers who have helped us in making this event a huge success,” added Ramos. “These hair donations will definitely go a long way as they are turned into high quality medical wigs for the kids through Kythe-Ateneo. With this year’s Matrix 8-Inch Cut for Cancer challenge, we hope to fuel not just inspiration but concrete sources of confidence for these kids – a thousand fold.”

Take part in this movement and be one of the thousand Filipinos making a difference through the Matrix 8-Inch Cut for Cancer challenge. Missed the event? You can still join this advocacy! From September 20, 2015 to December 31, 2015, you may either send in your hair donation to the Matrix Philippines Office (Mezzanine Floor, Robinson’s Equitable Tower, ADB Avenue, Ortigas Center, Pasig City) or have your stylish haircut as donation continues in David’s Salon branches in Metro Manila and nearby provinces. Regular hair cut charges will apply. For more information about the campaign, please visit www.MatrixCutfForCancer.com.