“Redefining Action” campaign embodies AXN’s focus on
intense, intriguing, smart and unexpected stories
Sony Pictures Television (SPT) Networks, Asia is
launching a refreshed visual identity for AXN with an impactful original new
look that aligns with the channel’s current programming focus. The new
branding, including a new logo, graphic elements and marketing campaign, will
roll out across AXN’s on-air and online platforms just prior to the premiere of
The Voice Season 9 tonight.
“While AXN continues to be the pay TV destination for
action, we are also tapping into an audience seeking content filled with
intrigue, passion and heroes,” said Hui Keng Ang, Senior Vice President and
General Manager, Sony Pictures Television Networks, Asia. “Our new look aligns
with that programming sensibility and speaks to today’s viewers, who are
connecting with our brand across linear and digital channels, as well as social
media.”
AXN’s dynamic new logo features a custom-built avante
garde typeface, accentuated by a three-dimensional pyramid, which is a classic
shape associated with mystery and the convergence of energy, bathed in striking
shades of red.
“Red evokes energy, action, passion and danger. We are
harnessing the power of that color in a new campaign that encourages viewers to
discover and embrace the sense of fearlessness that permeates AXN’s series,”
explains Maurizio Vitale, senior vice president of marketing, Networks for SPT,
who oversaw the network’s brand refresh globally.
The network’s new “Redefining Action” campaign, which
will roll out simultaneously with the refreshed brand identity, underscores the
channel’s focus on programming defined not by a particular genre but by an
overall attitude -- intense, intriguing, smart and unexpected.
Complementing the bold new look, AXN has a stellar line
up of new and returning series to get viewers excited for the Fall TV season.
The focus on intense, intriguing, smart and unexpected stories is reflected in
the premiere on September 28 of highly anticipated drama Quantico, starring
Bollywood icon Priyanka Chopra; a show not short of twists where one of the
group of FBI trainees at Quantico is suspected to have plotted a massive
terrorist attack. The Blacklist Season 3 is all about redefining action with
Elizabeth Keen (Megan Boone) finding herself on the FBI’s most wanted list and
on the run with Raymond Reddington (James Spader). On September 22, reality TV
sensation The Voice Season 9 kicks off with mega music stars Pharrell Williams,
Gwen Stefani, Blake Shelton and Adam Levine coaching a new crop of singing
wannabes; the sincerity, chemistry and rivalry make it a not-to-be missed
competition.
Check out AXN’s new look and programming schedule at
www.AXN-Asia.com or join the conversation on Facebook at AXNPhilippines.
About Sony Pictures Television
Sony Pictures Television, a Sony Pictures Entertainment
company, is one of the television industry’s leading content providers,
producing and distributing programming worldwide in every genre and for every
platform. In addition to one of the industry’s largest libraries of
award-winning feature films, television shows and formats, Sony Pictures
Television (SPT) boasts a current program slate that includes top-rated daytime
dramas and game shows, landmark off-network series, original animated series
and critically acclaimed primetime dramas, comedies and telefilms. In addition
to its US production business, SPT has 19 wholly-owned or joint venture
production companies in 13 countries and also maintains offices in 31
countries. SPT’s worldwide television networks portfolio includes 148 channel
feeds available in 178 countries, reaching more than 1.2 billion cumulative
households worldwide. SPT also creates
original content for and manages the studio’s premium video website, Crackle.
Additionally, SPT owns US production company Embassy Row and is a part owner of
cable channel Game Show Network (GSN) and national U.S media sales company ITN
Networks, Inc. SPT advertiser sales is
one of the premier national advertising sales companies and handles the
commercial inventory in SPT’s syndicated series as well as the Rural Media
Group and DoctorOz.com.
For further information, please contact:
Trisha Ilarde
AXN Networks Philippines, Inc.
AnaTrisha_Ilarde@spe.sony.com
+63917 8494742
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