Samsung Galaxy Studio puts the spotlight on the new Gear S2

What do you get from a brand that believes that technology should constantly innovate the way people live? A space where this vision is translated into something tangible—one where their most innovative mobile devices are presented in an exciting visual and experiential showcase— the Samsung Galaxy Studio.

At the Samsung Galaxy Studio, consumers will find an inviting space that welcomes them to mill and actually experience the best mobile device innovations that Samsung technology has to offer—whether it’s the most advanced smartphones, the most revolutionary smartwatch, or even a new breed of connected multimedia accessories, name it and Samsung has the best of it. It’s a venue that seamlessly blends the digital experience of each Samsung mobile device with the physical space, allowing consumers to enjoy the brand’s advanced yet accessible technology, and realize how it can enhance their diverse lifestyle needs.

 “Our starting point was a deep understanding of our consumers—what they wanted & what they really needed from their mobile device ecosystem. From there, we created technology designed to address their ever-evolving needs; but we also wanted to present these solutions in a way that sought to transform their usage experience, based on Samsung’s distinct brand of innovation,” explains Chad Sotelo, Head of Corporate Marketing at Samsung Electronics Philippines.

The exclusive launch of the Samsung Galaxy Studio last November 26 at the SM Mall of Asia Globe was a testament to this commitment to innovating consumers’ experience of mobile technology, where Samsung welcomed members of the media and celebrities to a unique visual display which transformed the SM Mall of Asia LED globe into the world’s largest smartwatch, with real-life interactive stunts that demonstrated just how the Gear S2 gets better with every turn.

The exclusive event also saw the introduction of Samsung’s latest ambassadors and partnerships for Gear S2. Demonstrating how it perfectly complements the stylish set as a wearable tech accessory were internationally-recognized fashion-designer Francis Libiran, Top Fashion Photographer BJ Pascual, global Fashion Journalist & Blogger Ingrid Chua-Go, international model Kelsey Merritt, Radio DJ Andi Manzano, Top Lifestyle Bloggers Cecile Zamora Van Straten & Kelly Misa, and Club DJ & model Callum David. Bringing to life how the Gear S2 supports the active lifestyle of fitness enthusiasts were actor and triathlete Victor Basa, Top Fashion & Sports photographer and fitness evangelist Xander Angeles, together with the rest of his TriSixFiv triathlon team, as well as five of the top coaches from CrossfitMNL.

Joining the Samsung Gear S2 ambassadors at the event were Samsung Galaxy brand ambassador Liz Uy, as well as Rajo Laurel, Bubbles Paraiso, Carla Humphries, and many others who celebrated the successful launch of the Galaxy Studio and unveiling of Samsung’s latest innovation in wearable technology.

To showcase how the Samsung Gear S2 most-fittingly blurs the line between wearable technology and fine fashion, the world’s most precious strap for the Gear S2 was also revealed to the guests. Masterfully created by leading jeweler Marilou Co of Marilou Jewellery, the strap is encrusted with 200 VVS diamonds meticulously hand-set on genuine black calfskin leather, and supported by an 18K platinum white gold lockset, the precious piece exclusively on display that evening was valued at PHP20million.

 “We wanted to highlight what makes the Gear S2 a stunning, fashionable piece of wearable technology, and to underscore that, we paired it with a stunning diamond strap designed by acclaimed jeweler Marilou Co,” said Digs Dimagiba, Business Unit Head for IT & Mobile Business of Samsung Electronics Philippines.

Guests were also given a preview of Gear S2 technology currently in-development. On display was a Limited Edition Volkswagen Beetle 1.4L Turbo connected to the Gear S2. Through a third-party app, users were able to lock and unlock the vehicle from his or her Gear S2.***

The opening of the Samsung Galaxy Studio celebrates the arrival of Gear S2—which introduces the brand’s revolutionary approach to wearable technology. Driving innovation in this category since 2013 with the launch of the very first Samsung Galaxy Gear, the brand goes full circle with the launch of the new Gear S2 – with a device that beautifully and powerfully blends form & function.

Several hubs can be found at the Samsung Galaxy Studio, with each one dedicated to give visitors a rich experience of the new Gear S2, the Galaxy Note5 & S6 edge+, as well as an interactive experience of Samsung’s new breed of connected accessories – including the Gear VR virtual reality headset, and Level On Pro wireless headphones.

The crowning jewel of the Samsung Galaxy Studio is, of course, the Gear S2 hub which allows guests to experience the revolutionary rotating bezel control that marks a great shift in the user experience of wearable technology. Visitors will be treated to a white-gloved service to appreciate the fine craftsmanship, design, and features of the sporty Gear S2 and versatile Gear S2 classic that both feature a bright 1.2-inch Super AMOLED display perfect for customizing watch faces to suit your look, mood, or occasion. Both devices run on an app-rich ecosystem, including the built-in S Health app which constantly monitors your vital signs and activity levels. Active guests can experience the fitness tracking capabilities of the Gear S2 through a stationary bike provided by Trek Bikes.

Moving on to Samsung’s flagship smartphones, the Galaxy Note 5 hub will allow visitors to experience the all-powerful S-Pen. Inspiring creativity, a badge-making contest and caricature art-making activities will be held using the S-Pen. Definitely more than just a stylus, the S-Pen  not only works like a real pen, but also as a powerful digital precision tool, allowing users to experience the ultimate choice in mobile productivity.

Meanwhile, consumers will have an immersive multimedia experience like no other at the Galaxy S6 edge+ hub where they can try & experience virtual reality with Samsung Gear VR. Using it with the 5.7-inch Quad HD Super AMOLED display of the Galaxy S6 edge+, guests will be able to watch movies and play games in virtual reality, which is a preview of what Samsung’s connected mobile & multimedia devices have to offer.

Not leaving out audiophiles and music enthusiasts, the Samsung Level On Pro hub will give visitors an aural experience of Samsung’s premium wireless headphones, earphones and speakers – with music spun through Samsung’s new music production & mixing app for smartphones - Samsung Soundcamp.

Visit the Samsung Galaxy Studio from November 27 to December 5, 2015 at the SM Mall of Asia Cyberzone to experience the latest in Samsung’s mobile device innovations -- and see how the new Gear S2 gets better at every turn.

***This feature is not a standard feature in Volkswagen vehicles. This is a proof of concept demonstration for the Galaxy Studio event. App was developed by FUFU Labs, a 3rd party software developer - not affiliated with Samsung and Volkswagen.

About Samsung Electronics Co., Ltd.

Samsung Electronics Co., Ltd. inspires the world and shapes the future with transformative ideas and technologies, redefining the worlds of TVs, smartphones, wearable devices, tablets, cameras, digital appliances, printers, medical equipment, network systems, and semiconductor and LED solutions. We are also leading in the Internet of Things space through, among others, our Smart Home and Digital Health initiatives. We employ 319,000 people across 84 countries with annual sales of US 196 billion. To discover more, please visit our official website at www.samsung.com and our official blog at global.samsungtomorrow.com.