NIPPON PAINT UNVEILS “TREND BEYOND COLOURS” 2016/17
Nine Colours under Three Themes Set to Trend across Asia
Nippon Paint (Coatings) Philippines, a member of the
Nippon Paint Malaysia Group, launched
its second “Trend Beyond Colours”, unveiling nine key colour palettes featured
across three inspirational palettes: “We Are One”, “New Eco” and “Wonder-Lust.”
The nine colours are forecasted to drive utilisation across various industries
and applications in 2016 and 2017.
The nine trend colours were curated and handpicked by
more than 50 design professionals, colour experts and enthusiasts from all over
the Asia Pacific Region, including the Philippines, Malaysia, Singapore, China,
India, Hong Kong, Thailand, Taiwan, and Japan, held at the Asia Pacific
ChromaZone Colour Forecasting Workshop 2015 in Japan earlier this year.
The Asia Pacific ChromaZone Colour Forecasting Workshop
was organised by Colour Marketing Group (CMG), the leading authority in
identifying, understanding and forecasting colour trends, in collaboration with
Nippon Paint. It is the only convergence of Asian professionals to create an
Asian Palette specifically for the region, and the forecasted colours form an
important reference point that influences colours used across a wide range of
industries from automotive, fashion to electronic gadgets as well as for
architectural and interior spaces. CMG and Nippon Paint held the first Workshop
was held in 2014, resulting in the inaugural Trend Beyond Colours 2015/16.
As the Number 1 coatings expert in the Asia Pacific
Region, Nippon Paint has taken on the leadership role in working with interior
designers and architects from across Asia Pacific in developing the
Trending Asian Colour Palettes - a truly
Asian Colour Palette made by Asian Professionals.
“As the Total Coatings Expert, Nippon Paint continuously
pushes the boundaries of paint and colours to pioneer and redefine the Asian
palette, inspiring consumers to re-think paint and re-create possibilities on
all surfaces. Colours form a very big part of the Asian culture and Asia is one
of the fastest-growing continents in the world, both in terms of size and
population, comprising almost two-third of the 7.0 billion world population.
This further reinforces the reason why it is important that Asia forms its own
unique colour palettes to drive the trend in terms of colour application or
expressions,” said Michael Chung, General Manager of Nippon Paint (Coatings)
Philippines.
Elaborating on the inspiration for Trend Beyond Colours,
Chung added, “Nippon Paint’s Trend Beyond Colours 2016/17 captures the region’s
essence, from its beautiful landscape to its increasingly connected people
driven by technology. Essentially, the Trend Beyond Colours makes it easier for
consumers to create their own masterpieces – with a little more vibrancy. The
forecast colours are also relevant across multi-platforms, multi-industries as
manufacturers and designers recognise the growing value of Asian consumers and
businesses through colour applications.”
Understanding that colours can enliven the environment
and mood around us, Nippon Pant has unveiled three colour themes - “We Are One,
“New Eco” and “Wonder-Lust”. Each theme features three unique colours, allowing
consumers to explore and express their imagination.
The first series, “We Are One”, features modern colours
reminding how new age technology and social media are constantly affecting our
lives and keeping us connected wherever we are. The palette features Founder
Blue (NP PB 1527D), Gray Knight (NP N 2001T), and Green Tuft (NP BGG 1666A),
accentuating people’s connection in a world without boundaries where digital
devices are an indispensable part of our life today.
The second series, “New Eco” celebrates the wonders and
simplicity of Mother Earth. Inspired by nature, “New Eco” brings consumers back
in touch with the environment from its quietly stylish but ultimately
comforting colours. The palette reinterprets Asia’s captivating nature, from
the vintage soul of Asia to the serene oceans and mighty volcanoes personified
by its three colours, Tavern Buff (NP N 1867P), Lush (NP BGG 1605T) and Volcanic
Black (NP N 1918A).
The third collection, “Wonder-Lust” embodies today’s YOLO
or “You only live once” culture as it explores one’s discovery for the perfect
balance in life through our continual search for new interests, hobbies,
experiences and adventures. For consumers that aren’t afraid of some excitement
in their life, “Wonder-Lust” is equally big, bold and bright in colours. The
lively colours featured are Being Peach (NP YO 1219T), Fast Car (NP AC 2076A),
and Blue Lullaby (NP PB 1550P).
“To create these palettes, we have analysed the effects
of colours and how behaviour is influenced by colour, fashion, retail
performance, lifestyle trends and culture in today’s world. Nippon Paint’s
Trend Beyond Colours will inspire consumers to create their own designer styles
drawing on the three themes handpicked by our designers. The publication is
packed with many photos and ideas, featuring our designers’ personal tips and
recommendations on how the colour palette can be cleverly and innovatively applied
on both interior and exterior surfaces,” Chung said.
“Moreover, through Nippon Paint’s technological
innovations, these colours can be coated to almost any imaginable surfaces
including wood, tiles, cement, slate and glass. Consumers can also use these
colours to mimic the look and feel of three-dimensional textures of stone,
marble, velvet, or satin using the series of Nippon Paint Momento Special
Effect Paint.
Trend Beyond Colours 2016/17 is available for download
online. To download or to read it online, please visit www.nipponpaint.ph.
About Nippon Paint Malaysia Group
The Nippon Paint Malaysia Group (“NPM Group”) is
currently Malaysia’s No. 1 Total Coating Solutions provider, enjoying its
market leadership position since 2008. The NPM Group is part of the Nippon
Paint Group, which is currently Asia’s No. 1 coating manufacturer spanning 15
countries, built on a heritage of over 130 years dating back to 1881 in Japan.
Established in 1967 as Nippon Paint (Malaysia) Sdn. Bhd.,
the company has since grown in leaps and bounds, and today, has emerged as a
significant regional player within the coatings industry with presence in
countries such as Pakistan, the Philippines, Bangladesh, Thailand and
Indonesia.
The NPM Group places strong emphasis in Research and
Development (R&D) activities, which remains a core priority to its success
in product innovation. As a global leader in coating technologies with a
database of more than 10,000 paint formulations, the NPM Group prides itself in
being a Total Coating Solutions provider with a multi-segment portfolio of
offerings ranging from Architectural, Automotive, Industrial, Protective to
Marine coatings.
The Group has won consumer choice awards such as the
Reader’s Digest Trusted Brand Awards (2006-2015) and Putra Brand Awards
(2010-2015), as well as received industry accolades such as the Best Company
for Leadership in Paint Technology Asia by IAIR in 2014 and Frost &
Sullivan’s Paint & Coatings Company of The Year in 2011. In its concerted
effort to champion sustainability towards a greener footprint, the Group has
received the Green Label Certification (by the Singapore Environment Council),
Eco Labelling Certification Licence (by SIRIM QAS International) and several
Green Excellence Awards by Frost & Sullivan.
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