SUN LIFE’S #liveBrighter Campaign: Millenials For A
Financially Prepared Generation
The new generation of workforce, the Millenials, wants to
grow with a company that respects their individuality while being part of a
noble cause. Such opportunity is possible when one becomes a Financial Advisor.
This is a door that Sun Life (of Canada) Philippines, Inc. opens wider with a
recruitment drive called #LiveBrighter. It aims to present the profession as a
career choice for Millennials who wish to have the time and resources to pursue
their passions as they advocate financial foresight and planning.
“Millennials are known to be slashers as they juggle a
lot of things live travelling, blogging, and other passion projects on top of
their regular 8-5 jobs. It sounds very aspirational but how can they sustain
this in terms of time and resources?” said Sun life Recruitment Manager Fin
Bernardo. “With that in mind, we see that the profession of a Financial Advisor
is a perfect fit for their lifestyle,” added Bernardo.
After introducing the Financial Advisor in popular
culture thru its engagement with Cinema One’s Single/Single, Sun Life dishes
out the #LiveBrighter Sessions. This is a series of meet-ups to show how a
Financial Advisor lives up to the demands and rewards of the profession. It
aims to reach more Millennials and send them the message that their dream job
is just here all along.
Guided by the core values of a Sun Life Financial
Advisor- caring, professional, inspiring, and winning - #LiveBrighter Sessions
will give a taste of the benefits one can enjoy in choosing this particular career
path. More than the chance to earn unlimited income, it also provides perks
such as all-expense travel and the freedom to work with an unbridled schedule.
With more Filipinos keen on getting insurance and
investment products, the possibilities for new Advisors are endless. “We need
more Financial Advisors to educate Filipinos on the importance of preparing for
unexpected life’s events and offer them solutions that let them have Money For
Life,” explained Bernardo.
Choose to #LiveBrighter now. Register to the next
#LiveBrighter Forum by visiting bit.ly/LiveBrighter.
About Sun Life Financial
Sun Life of Canada (Philippines), Inc. is a member of the
Sun Life Financial group of companies, a leading international financial
services organization providing a diverse range of protection and wealth
products and services to individuals and corporate customers. Sun Life
Financial and its partners have operations in key markets worldwide, including
Canada, the United States, the United Kingdom, Ireland, Hong Kong, the
Philippines, Japan, Indonesia, India, China, Australia, Singapore, Vietnam,
Malaysia and Bermuda. As of March 31, 2016, the Sun Life Financial group of
companies had total assets under management of $861 billion.
Sun Life Financial Inc. trades on the Toronto (TSX), New
York (NYSE) and Philippines (PSE) stock exchanges under the ticker symbol SLF.
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