It was a busy Saturday for ten cooking enthusiasts
and culinary students are set to battle it out on the most exciting culinary competition
to date, “The Next Cusina Idol Cook-Off Challenge,” hosted by Melawares, the
popular high-quality melamine tableware and Urban Kitchen, the complete
restaurant and food service solution. Their love for cooking and passion for
food lead them to join the competition.
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| The set of contestant |
The event was held at Global Culinary and
Hospitality Academy in Pasig. The finalists vying for the coveted title are
divided into two categories: the Culinary Students Division composed of
students currently enrolled in the present school year; and the Cooking
Enthusiasts Division which was held open to all genders, 18 years old and
above.
Before advancing to the final round, the competitors
underwent a rigorous preliminary round, after purchasing P500.00-worth of
Melawares, Bestware, Perfect Dining, and Urban Kitchen products and filling out
an online contest registration found at the Melawares Cusina Club Facebook
page.
Each contest participant was required to cook one
original main entrée dish choosing between fish and chicken. Using Melawares,
Perfect Dining, Bestware or Urban Kitchen products for the final plating, they
took photos of their entries and posted it to the Melawares Cusina Club
Facebook page. Winners were chosen based on the plating, cleanliness and
preparation, and number of Facebook shares.
For the final round, finalists for the Culinary
Students Division will be asked to impress the judges with their star dish
using chicken, while those in the Cooking Enthusiasts Division will try to
stand out from the competition with their original fish recipe. Even more
challenging, it will be a timed competition, as they have to cook and present
on the spot within one hour.
Finalists will be judged based on the taste of their
dishes (50 percent), cleanliness and preparation (20 percent), and plating and
presentation (30 percent).
The “Cusina Idol” champion in each division will individually
get a total of P250,000 worth of kitchen showcase from Melawares, Perfect
Dining, Bestware or Urban Kitchen, and will be featured in select major
publications. Meanwhile, the other finalists will not go home empty-handed, as
they will receive P25,000 worth of kitchen showcase and will also be featured
in select major publications.
“It is no secret that Filipinos are foodies at
heart, with some of our best chefs making waves at the international food industry.
However, while the culinary talents of our Filipino cooks are unquestionable,
food presentation poses a challenge to most. Fortunately, Melawares and our
other lines are now making it easier to serve not only genuinely delicious food,
but beautiful and appetizing-looking as well. With the Cusina Idol Cook-Off
Challenge, we are excited to see the best and brightest culinary stars in the
Philippines,” said Chriselda Chua, Marketing Manager of CDC Manufacturing
Corporation, makers of popular tablewares brand Melawares and other quality
tableware since 1969.
From a company that sourced its products through
importation, CDC Manufacturing Corporation now carries four brands, namely, Melawares,
the classic brand that carries high-quality melamine tableware products, Bestware,
its affordable line of tableware products, Urban Kitchen, the company’s modern
brand that carries food service products outside of melamine tableware, and Perfect
Dining, the company’s exclusive brand for the SM chain that carries high-end
melamine products, on top of being the leading manufacturer of customized
dinnerware for Quick Service Restaurants serving the biggest names in the food
industry.
For more information about the Cusina Idol Cook-Off
Challenge, visit www.melawares.com.
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