I may have five kids, but I’m not an expert when it
comes to how to take care of them. It was actually a hit and miss times during
those day. I don’t have a partner to talk to and if ever I need a professional
advice, that means I need to shed some cash as well. I envy the moms of today
because there are ways and means to get the best advice when it comes to their
babies and this is free.
Huggies Philippines launched the “Expert Panel,” a new online consultation tool to help guide new and experienced moms through their motherhood journey. Through its parent company, Kimberly-Clark Philippines, they partnered with the Perinatal Association of the Philippines (PAP) to create an online hub for moms to get direct access to helpful tips and advice on maternal and baby care.
The PAP is a premier council of health professionals
who have dedicated their lives to understanding baby healthcare and motherhood,
and sharing it with those who seek the right information. During the launch,
Kimberly-Clark Philippines and the PAP formalized their partnership through an
official contract signing between both organizations, recognizing their mutual
efforts to provide easy access to tips that will ultimately help guide moms in
raising their babies.
“As the lead advocate and major advisory body on
maternal and neonatal healthcare in the Philippines, we are very proud and
excited of our partnership with Kimberly-Clark Philippines. Together, we hope
to continue advocating for optimal and ethical care among healthcare providers
and our stakeholders, promoting a harmonious collaboration between both
parties,” said Dra. Ma. Theresa Hilario-Jimenez, President of the PAP.
According to a recent survey conducted by
Kimberly-Clark Philippines, online information is one of the top sources moms
use when getting tips about baby care and motherhood. Recognizing this, Huggies
Philippines created the Expert Panel, a free online consultation platform that
offers moms easy access to credible tips and advice straight from the experts
of the PAP. Now, expert advice is only a click away with the Expert Panel
currently housed in the official Huggies Philippines website at
www.huggies.com.ph/ExpertPanel.
“Kimberly-Clark Philippines understands the
challenges of moms when they search online for any useful data about maternal
and baby care. With so much information available and numerous sources claiming
themselves as ‘experts’, you can never be too sure of whom you can trust.
‘Expert Panel’ breaks through the clutter and confusion, having been created by
the real experts of maternal and baby care,” said Irish Tan Chua, Marketing
Manager of Kimberly-Clark Philippines.
When clicking on the ‘Expert Panel’ tab in the
Huggies Philippines website, users will be given a list of commonly asked
topics to choose from that they can further learn about. Each topic will
feature a set of previously answered questions that users can refer to at any
time of the day while a text box will be provided for those who would like to
ask a new question. Once submitted, the questions will be reviewed and answered
by select doctors from PAP and an e-mail notification will be sent to the user
if their questions have been answered.
With the availability of the Expert Panel, moms can
now hear expert advice straight from the trusted doctors of the PAP. Expert
Panel will also compile all the information shared between active online moms
and doctors, store it in the Huggies website, and make it available for free to
anyone who wants to access it at any time of the day. This allows fellows moms
to learn about key topics that others moms are asking about.
Through this online platform, Kimberly-Clark
Philippines and the PAP have created an accessible and credible source for
moms, providing them a new opportunity to learn more about motherhood and how
to better raise babies. As a result, moms and babies can feel assured that they
are guided every step of the way.
“Through our partnership and the official launch of
the Expert Panel, we hope moms will now feel assured knowing that the online
information they receive are directly from the experts. Together, PAP and
Kimberly-Clark Philippines will remain to be moms’ everyday partners in baby
and child care,” ended Dra. Hilario-Jimenez.
To learn more about the Expert Panel and how it
works, visit www.huggies.com.ph. Don’t forget to also like the official Huggies
Philippines Facebook page (www.facebook.com/HuggiesPH) to get daily updates on
their latest products and services.
About Kimberly-Clark
Kimberly-Clark is leading the world in essentials
for a better life, headquartered in Dallas, Texas, with nearly 58,000 employees
worldwide and manufacturing operations in 37 countries. Its well-known global
brands are an indispensable part of life for people in more than 175 countries,
with over a quarter of the world’s population trusting in the solutions they
provide to enhance their health, hygiene, and well-being. With brands such as
Kleenex, Scott, Huggies, Pull-Ups, Kotex and Depend, Kimberly-Clark holds No. 1
or No. 2 share positions in more than 80 countries.
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