With the
tagline, “Tapat po sa inyo,” Champion Detergent hopes to inspire every Filipino
to perform every task with honesty and integrity. In the same way that the
brand is constantly motivated by its belief in doing the right thing, thereby
enabling Filipinas to have cleaner homes and better lives via products with
uncompromised quality that they deserve.
What exactly does “tapat” mean?
This was
the question posted by Champion Detergent in a “Tapatan with Ms. Susan Roces”
held today August 18, 2015 at the EDSA Shangri-La Hotel.
Although
people define it differently, what holds true across these definitions is that
the intent always remains pure and honest – and this transcends both
individuals and generations. Just as “tapat” has been relevant before, it
remains relevant even today and especially among today’s youth. And it is this
value of katapatan that is shared strongly between Champion Detergent and its
long-time brand endorser, Ms. Susan Roces.
Ms. Susan
Roces, who was the perfect speaker for the event, talked about her own views on
“katapatan” and how important it is in today’s modern world, especially with
the younger generation. And there was no better person to talk about this topic
than veteran actress Ms. Susan Roces – the undisputed Queen of Philippine
Cinema, known for always delivering top rate performances and setting the
standard upon which young actresses today are measured.
Her new
Champion TV commercial, which was also launched on the same day, asked the
question, “Ang katapatan, mahalaga pa rin ba sa kabataan?” By the end of the
30-seconder, we are assured that “katapatan” remains a core value in the
Filipino youth. The younger generation still finds it important to be true to
one’s self, fight every battle fair and square, and do the best in every job
even when nobody’s looking.
We are
also assured that “katapatan” remains “uso” and relevant despite the influences
of the modern age. In fact, manifestations of “tapat” manage to resurface time
and again among millenials -- in their conversations and in social media.
Reaffirming Champion’s belief that “tapat” truly is enduring across
generations.
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| Contract Signing With Champion |
Indeed, a
Tapatan with the generous and inspirational Susan Roces was a tremendous event
that truly upheld Champion Detergent’s principles, further proving what we
Filipinos already know about the brand –
“Tapat po sa inyo.”
For more
information visit the Champion Detergent website at http://championclean.com.ph
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