Remember those colorful papier-mâché pieces of
horses, angels, and dolls that we would see during town fiestas and local
celebrations?
These fanciful figures originated in Paete, Laguna
and are called Taka – a Filipino art form that makes papier-mâché figures forms
using hand-carved wooden molds.
During the 1970s and 1980s Taka entered the
international market. There was a demand in Europe and North America for such
angels and cherubs and even newer images of pop culture icons and even
politicians.
Enter Mary Velmonte, a rising talent in the Philippine advertising industry with a great passion for locally grown creations. In her own words, “My interest in Taka began with a trip to Paete. It was so sad to see that the art was dying. I felt like I just had to do something to help save the craft.” Together with friends and fellow creatives Missy Galang and Claude Rodrigo Canete, Mary founded Takatak Project, a Manila-based initiative established to breathe new life into the traditional way of making Taka.
Takatak Project’s line-up gives an interesting and modern take on a beloved art form. The group’s horses, owls, giraffe, antlers, bikes, and bird cages are molded and brightly painted with angles and geometric inputs inspired by Filipino indigenous culture. Mary and her team ensure that amazing attention to detail is given to each Taka. “There is a story in every Taka, and we show it through the most creative patterns and designs,” Mary shares.
Velmonte’s Taka pieces will be showcased as part of
the TESOROS event series “Disenyo at Talento,” which aims to promote local
talents who define Filipino-ness through new and revitalized forms of art. The
first artisan featured by TESOROS through “Disenyo at Talento” was another
Laguna based creator: corporate publishing executive An Mercado-Alcantara, who
has become renowned for her Casa San Pablo Clay Storytellers.
“It is exciting to see so many new ideas in the
Philippine craft and art scene,” says TESOROS Group CE, Maria Isabel “Beng”
Tesoro. “We at TESOROS are eager to empower local artisans like Mary Velmonte
and An Mercado-Alcantara, whose ideas bring fresh interpretations of our
Filipino traditional arts, and in doing so provide livelihood to many.”
Mary and An are set to give a talk-around to guests
invited from a variety of arts and cultural groups on their inspirations, and
ideas, on how to innovate on traditional Filipino iconography. Takatak
Project’s stable of Taka animal figures and Casa San Pablo Clay Storytellers
will be available at all TESOROS branches starting August 2015.
TESOROS, the provider of quality Philippine cultural
treasures and handicrafts, aims to feature more creative talent through the
”Disenyo At Talento” Artisanal Talks. To learn more about and become involved
with this initiative, or to gain more information about other inventive
handicrafts and artwork specially curated by TESOROS, email info@tesoros.ph or
tesoros@tesoros.ph, visit http://tesoros.ph/, or like the official Facebook
page of TESOROS: https://www.facebook.com/tesoroshandicrafts?fref=ts.
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