When it comes to caring for other people, we
Filipinos are the best. We are good at
giving a helping hand whenever we can and whatever way we can.
Last week, I manage to meet the three (3) people who
in their own way manage to change the lives of other people and in doing so;
also change the lives of their families.
In a recent event by Pharmaton, they introduce
the people who despite their busy schedule and personal affairs manage to be
part of the change of other people’s life. Culinary educator Chef Rob Pengson,
social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz and sports
advocate Peter "Futkalero Pedro" Amores. These three personalities
are Pharmaton real life challengers for the brand’s newest endeavor. Pharmaton
is igniting the drive of every Filipino to make a difference by fueling their
passions to change other people’s lives through sustained energy. This virtue
stands at the core of the brand's latest endeavor, Life Changers Challenge:
Success in Numbers--an online, video-driven nationwide competition that aims to
search for exceptional Filipinos who cause positive
change to the world around them
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“The core of the Life Changers campaign is really
about bringing that energy on a positive level, how you’re going to use that
energy for others and not just for yourself,” explains Jalgalado. “At the same
time, we’d like to illustrate how being able to serve others will also go back
to fulfillment of the individual. It’s about empowering everybody to perform in
the different aspects of your life through energy from the body and the mind.”
“It’s amazing how they (Pharmaton Life Changers) can
be low-key, but at the same time they are able to do a lot of things and have a
high impact in our society,” Jalgalado adds. “It’s nice to see these
individuals being married, with children, have individual careers and not
something that’s simply handed down to them. They enjoy something they worked
hard for, and at the same time create a very huge impact to people around
them—altogether, these mash up into something that reflects what Pharmaton is
all about.”
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Pharmaton Life Changers (foreground L-R) Peter
"Futkalero Pedro" Amores, Rags2Riches founder Reese Fernandez, and
culinary educator Chef Rob Pengson pose for the cameras together with
Boehringer Ingelheim Group Manager Mely Guerrero (behind, right) and Pharmaton
Senior Brand Manager Bernice Jalgalado. On Tuesday, Pharmaton officially
launched the "Life Changers Challenge: Success in Numbers"--a modern
day movement that draws inspiration from the belief that the measure of true
success is defined by the number of lives one has touched. Through this
initiative, Pharmaton is igniting the drive of every Filipino to make a
difference by fueling their passions to change other people's lives through
sustained energy.
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Pharmaton, with the unique combination of Ginseng
G115 and deanol, provides sustained energy and mental alertness for life
changers to fulfill their visions and go beyond themselves. Visit our Facebook
page at http://www.facebook.com/PharmatonPH.
Contest Mechanics
Why
join?
The ultimate winner receives a PHP 1
million grant to CHANGE LIVES!
Who
can join?
Individuals or groups of up to 3 members
who are charged with vitality, passion and the desire to create impact.
Participant/group may be independent or
tied to an existing organization.
At least one member of the group must be
in the Philippines on the week of the competition to present the proposal.
Participants must not be affiliated with
Boehringher Ingelheim.
That
Life-Changing Idea
Participants need not start from zero.
Projects that have already begun implementation may still be entered into the
contest for as long as the idea will:
be executed in a new area and will
affect a different community
impact lives in the areas of education,
entrepreneurship and livelihood, environment, health, and public safety.
Category overlaps are permitted.
the proposed project must be able to
yield some tangible results within two months upon the start of execution.
Submission
of Entries
All participants (all members of the
team, for group entries) must like the Pharmaton PH Facebook page.
A member from each team must fill out an
online form and upload their video proposal (maximum duration: 3 minutes;
maximum file size: 150MB) to our microsite. The video must have a short and
catchy title communicates relevance, innovativeness, and projected impact.
In support of the video, they must also
submit a written proposal containing:
Concept Summary: Gist of the project
that conveys its impact and excites the reader in 1-3 sentences
Projected Impact: What community the
project will affect and how many people will benefit
Context: The problem that needs to be
addressed and why the public should care about it
Implementation Strategy: Detailed
description of how the project will achieve objectives. Must include the
stakeholders that need to be involved and the roles they will play, the tools
to be used, and the execution process
Budget: How the money will be
spent/projected costs
Timelines: Calendar of activities and
projected results. Must include projected results after two months and after a
year
Submission of entries is from April 28 -
June 12, 2015. Pharmaton reserves the right to reject proposals it deems
exploitative or inappropriate.
The
Public as Agents of Change
Entries get automatically uploaded to
Youtube. Once video has been cleared, uploaded on Youtube and embedded on the
website, participants and other users may start liking the video. The three
videos with the most number of likes on the microsite will be added on the
"featured videos" list.
To encourage engagement and discourse,
we will invite the public to share their insights and suggestions on any of the
projects via Facebook. Those who have suggestions must use #LifeChangers and
#PharmatonPH for tracking purposes.
The contestants may revise their concept
as per the suggestions which they feel will make their project more impactful,
interesting, or feasible. This, however, would mean that the number of likes
would go back to zero (0). Every revised version must be treated as the final
copy of the video. Previous versions will be taken out of the microsite but are
still viewable on Youtube.
Recommended: Contestant can share the
video on their personal pages to promote their most updated entries and
encourage friends to like the Pharmaton page.
The participants must update their
write-ups to reflect the changes in the proposal.
Contestants are allowed to make as many
changes as they want until 12 June 2015, 11:59 PM, the deadline for submission
of entries.
How
they are measured?
Pharmaton will grade the entries based
on the following criteria:
Lasting Impact (30%)
Showing the Importance of Lasting
Physical/Mental Energy in the Video and Execution (20%)
Feasibility (20%)
Innovativeness of the project/concept (20%)
Votes made through the microsite (10%)
The 10 finalists will be announced on
the microsite and on Pharmaton's social media platforms on June 15, 2015 at
6:00PM. The public may continue voting on the microsite (with the option of
sharing this on social media) as soon as the results are out. Voting ends on
June 30, 2015 at 7:00PM.
Life
Changers Take the Stage
The finalists will present their
elevator pitches (max: 5 minutes) before a panel and audience on the final
event on June 30, 2015. The panel of judges will consist of the Life Changers
ambassadors and other panelists.
The final score will be determined by
the following:
Scores from panelists
Projected Impact (30%)
Seamlessness of the plan (20%)
Exhibiting energy during the
presentation (20%)
Innovativeness of the idea (10%)
Votes made through the microsite (10%)
Positive social media mentions from the
time they posted their entry to an hour before the pitch (10%)
Our winner will be awarded the
opportunity to change lives.
Life
Changers' Chronicles
Every important step in the
implementation of the life-changing proposal will be documented on social media
and the microsite to show how Pharmaton is part of one's journey to change
lives.
This will have updates at least once a
week and will be published as a video at the end of the campaign (August 31,
2015).
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