Lazada Philippines

Join the Pharmaton Life Challenger's Challenge Campaign

When it comes to caring for other people, we Filipinos are the best.  We are good at giving a helping hand whenever we can and whatever way we can.
Last week, I manage to meet the three (3) people who in their own way manage to change the lives of other people and in doing so; also change the lives of their families.
In a recent event by Pharmaton, they introduce the people who despite their busy schedule and personal affairs manage to be part of the change of other people’s life. Culinary educator Chef Rob Pengson, social entrepreneur and Rags2Riches founder Reese Fernandez-Ruiz and sports advocate Peter "Futkalero Pedro" Amores. These three personalities are Pharmaton real life challengers for the brand’s newest endeavor. Pharmaton is igniting the drive of every Filipino to make a difference by fueling their passions to change other people’s lives through sustained energy. This virtue stands at the core of the brand's latest endeavor, Life Changers Challenge: Success in Numbers--an online, video-driven nationwide competition that aims to search for exceptional Filipinos who cause positive 
change to the world around them





“The core of the Life Changers campaign is really about bringing that energy on a positive level, how you’re going to use that energy for others and not just for yourself,” explains Jalgalado. “At the same time, we’d like to illustrate how being able to serve others will also go back to fulfillment of the individual. It’s about empowering everybody to perform in the different aspects of your life through energy from the body and the mind.”
“It’s amazing how they (Pharmaton Life Changers) can be low-key, but at the same time they are able to do a lot of things and have a high impact in our society,” Jalgalado adds. “It’s nice to see these individuals being married, with children, have individual careers and not something that’s simply handed down to them. They enjoy something they worked hard for, and at the same time create a very huge impact to people around them—altogether, these mash up into something that reflects what Pharmaton is all about.”          
 By providing healthy energy that lasts, Pharmaton aims to fuel our inner resolve to succeed and leave a lasting imprint to the lives of the people we really care so much about. “By inspiring more Filipinos to cause a positive change to our society, Pharmaton hopes to empower life changers to stand out and make a difference—whether it be by altering perspectives, raising the standards of one’s industry, or making a part of the world more livable than it used to be,” ends Jalgalado.

Pharmaton Life Changers (foreground L-R) Peter "Futkalero Pedro" Amores, Rags2Riches founder Reese Fernandez, and culinary educator Chef Rob Pengson pose for the cameras together with Boehringer Ingelheim Group Manager Mely Guerrero (behind, right) and Pharmaton Senior Brand Manager Bernice Jalgalado. On Tuesday, Pharmaton officially launched the "Life Changers Challenge: Success in Numbers"--a modern day movement that draws inspiration from the belief that the measure of true success is defined by the number of lives one has touched. Through this initiative, Pharmaton is igniting the drive of every Filipino to make a difference by fueling their passions to change other people's lives through sustained energy.

Pharmaton, with the unique combination of Ginseng G115 and deanol, provides sustained energy and mental alertness for life changers to fulfill their visions and go beyond themselves. Visit our Facebook page at http://www.facebook.com/PharmatonPH.

Contest Mechanics


Why join?
The ultimate winner receives a PHP 1 million grant to CHANGE LIVES!

Who can join?

Individuals or groups of up to 3 members who are charged with vitality, passion and the desire to create impact.
Participant/group may be independent or tied to an existing organization.
At least one member of the group must be in the Philippines on the week of the competition to present the proposal.
Participants must not be affiliated with Boehringher Ingelheim.

That Life-Changing Idea

Participants need not start from zero. Projects that have already begun implementation may still be entered into the contest for as long as the idea will:
be executed in a new area and will affect a different community
impact lives in the areas of education, entrepreneurship and livelihood, environment, health, and public safety. Category overlaps are permitted.
the proposed project must be able to yield some tangible results within two months upon the start of execution.

Submission of Entries

All participants (all members of the team, for group entries) must like the Pharmaton PH Facebook page.
A member from each team must fill out an online form and upload their video proposal (maximum duration: 3 minutes; maximum file size: 150MB) to our microsite. The video must have a short and catchy title communicates relevance, innovativeness, and projected impact.
In support of the video, they must also submit a written proposal containing:
Concept Summary: Gist of the project that conveys its impact and excites the reader in 1-3 sentences
Projected Impact: What community the project will affect and how many people will benefit
Context: The problem that needs to be addressed and why the public should care about it
Implementation Strategy: Detailed description of how the project will achieve objectives. Must include the stakeholders that need to be involved and the roles they will play, the tools to be used, and the execution process
Budget: How the money will be spent/projected costs
Timelines: Calendar of activities and projected results. Must include projected results after two months and after a year
Submission of entries is from April 28 - June 12, 2015. Pharmaton reserves the right to reject proposals it deems exploitative or inappropriate.

The Public as Agents of Change

Entries get automatically uploaded to Youtube. Once video has been cleared, uploaded on Youtube and embedded on the website, participants and other users may start liking the video. The three videos with the most number of likes on the microsite will be added on the "featured videos" list.
To encourage engagement and discourse, we will invite the public to share their insights and suggestions on any of the projects via Facebook. Those who have suggestions must use #LifeChangers and #PharmatonPH for tracking purposes.
The contestants may revise their concept as per the suggestions which they feel will make their project more impactful, interesting, or feasible. This, however, would mean that the number of likes would go back to zero (0). Every revised version must be treated as the final copy of the video. Previous versions will be taken out of the microsite but are still viewable on Youtube.
Recommended: Contestant can share the video on their personal pages to promote their most updated entries and encourage friends to like the Pharmaton page.
The participants must update their write-ups to reflect the changes in the proposal.
Contestants are allowed to make as many changes as they want until 12 June 2015, 11:59 PM, the deadline for submission of entries.

How they are measured?

Pharmaton will grade the entries based on the following criteria:
Lasting Impact (30%)
Showing the Importance of Lasting Physical/Mental Energy in the Video and Execution (20%)
Feasibility (20%)
Innovativeness of the project/concept (20%)
Votes made through the microsite (10%)
The 10 finalists will be announced on the microsite and on Pharmaton's social media platforms on June 15, 2015 at 6:00PM. The public may continue voting on the microsite (with the option of sharing this on social media) as soon as the results are out. Voting ends on June 30, 2015 at 7:00PM.

Life Changers Take the Stage

The finalists will present their elevator pitches (max: 5 minutes) before a panel and audience on the final event on June 30, 2015. The panel of judges will consist of the Life Changers ambassadors and other panelists.
The final score will be determined by the following:
Scores from panelists
Projected Impact (30%)
Seamlessness of the plan (20%)
Exhibiting energy during the presentation (20%)
Innovativeness of the idea (10%)
Votes made through the microsite (10%)
Positive social media mentions from the time they posted their entry to an hour before the pitch (10%)
Our winner will be awarded the opportunity to change lives.

Life Changers' Chronicles

Every important step in the implementation of the life-changing proposal will be documented on social media and the microsite to show how Pharmaton is part of one's journey to change lives.
This will have updates at least once a week and will be published as a video at the end of the campaign (August 31, 2015).


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