Have you seen the commercial in TV regarding an event happening on May 10, 2015? In time for Mother’s Day 2015, Schick is hosting an event at Trinoma Activity Center from 1:00 pm to 7:00 pm. The event will also let us meet the newest face of Schick, Smooth Lee. Schick’s Shave to Save: A Shaving Event for a Cause is also a good way to celebrate Mother’s Day, together with Smooth Lee, for it will promote Smoothism, a way of life to help de-stress, look good, feel good inside and out. As for Smooth Lee, he was actually made some apperance in MRTstations and waiting shed.
If you did not see the TV ad, here is a screenshot for you from Schick Philippines
SMOOTH LEE LIVE IN TRINOMA. Fun and surprises await the public at the Trinoma Activity Center for the culminating event of Schick via its Shave to Save, a shaving event for a cause .
Schick has a longstanding commitment to promote good grooming among men, and this usually starts with proper shaving. Shaving can be stressful, as it can be a tedious chore and may also lead to nicks and cuts. Schick helps take the stress out of shaving. We provide products that help promote a smoother shave and helps avoid nicks and cuts. In our activations and digital videos, Smooth Lee battles Lumpy Bump and Nick the Knife which corresponds to bumpy skin and cuts during shaving. Schick is here to help address those problems,”
The culminating activity will stage Schick’s partnership with Life Project 4 Youth, a non-government organization which assists in the social and professional integration of Young Adults aged 17 to 24 who live in extreme poverty and are victims of exclusion and also aims to develop the youth’s professional and social life.
The partnership, according to Claire Guevarra, Schick’s OIC- Marketing, allowed them to expand their reach even to the country’s most vulnerable men.
Guevarra emphasized, “Our shave for a cause campaign aims to help our target beneficiaries, in this case, the outstanding young adults assisted by the Life Project 4 Youth. Hopefully, we can further aid their needs, going beyond the grooming and moving forward to change their lives.”
Schick targets to donate P100, 000.00 on this event which will benefit the projects and programs of Life Project 4 Youth. The awarding ceremony will be conducted in the activity center.
Guevarra concluded, “Through this effort, we not only help young adults achieve healthy grooming but also transform the way they perceive their selves, one shave at a time.”
For more information on Schick Philippines including its latest products and promo visit www.schick.com.ph or like its Facebook page at www.facebook.com/schick.ph. Also follow Schick Philippines on Twitter, Instagram, and YouTube.