Posts

SM Supermalls recognized for culture, consumer insights, and community marketing at the Marketing Excellence Awards 2026

-
Image
Three award-winning campaigns showcase how SM Supermalls transforms insights into experiences that resonate with Filipino communities. SM Supermalls’ two Gold Awards and one Silver Award at the Marketing Excellence Awards 2026 recognize the company’s commitment to cultural storytelling, consumer insights, and impactful launch marketing. MANILA , Philippines, 8th August 2026 — Great marketing goes beyond capturing attention—it creates genuine connections. At SM Supermalls, every campaign begins with understanding the communities it serves, from celebrating local culture and uncovering consumer insights to creating launches that reflect the identity of a place. This commitment was recognized at the Marketing Excellence Awards 2026, where SM Supermalls received two Gold Awards and one Silver Award, affirming its consumer-first approach to creating meaningful, maxed-out experiences for Filipino communities. Recognized at the 2026 Marketing Excellence Awards, SM Supermalls’ winning campaig...
Post a Comment
Read more

Better Days at SM Brings Hope Closer to Youth

-
Image
SM Cares’ multi-mall mental health caravan created safe spaces for young people to share, connect, and build resilience MANILA, Philippines. When it comes to mental health, room must be made for young people to be heard and reassure them that their voice has value, their lives are precious. Spaces where they feel safe to speak their mind and seek help matters now more than ever. In line with its advocacy of empowering the next generation of Filipinos and strengthening communities by providing enriching experiences for the youth, SM Cares mounted Better Days: A Youth Mental Health Caravan . The caravan was hosted in partnership with Mental Health Youth Hub PH, I AM MAD (Making A Difference), the National Youth Commission, and Global Peace Foundation Philippines. The multi-mall initiative was geared toward creating safe, welcoming spaces where young people could speak openly about their experiences, learn practical ways to care for their mental well-being, and discover that they do not ...
Post a Comment
Read more

SM Job Fair empowers Filipinos this August with nationwide hiring, free upskilling, and one-stop government services

-
Image
Jobseekers explore career opportunities and connect with recruiters during one of SM Job Fair's nationwide hiring events, bringing employment closer to communities across the country. PASAY CITY, Philippines – As the world of work continues to evolve, finding employment is no longer the only goal—staying competitive means continuously learning new skills and having easier access to services that support one's career journey. This August, SM Supermalls continues to create more opportunities for Filipinos through its nationwide SM Job Fair program, bringing together employment opportunities, free upskilling initiatives, and convenient access to government services that help jobseekers prepare for the future of work. More than a hiring event, SM Job Fair has evolved into a platform that empowers Filipinos by connecting them not only to employers, but also to learning opportunities and essential government services—all designed to support every stage of their employment journey...
Post a Comment
Read more

Your Guide to New Stores and Food Spots at SM Supermalls in Mindanao

-
Image
No two mall visits are exactly the same. Some days call for a café stop, others for a shopping trip or a meal you've been craving! This July, SM Supermalls is adding more experiences across Mindanao with a fresh mix of dining spots and lifestyle brands. From first-in-SM concepts to exciting new openings, there's even more to enjoy, whatever brings you to the mall. Here's what's new at your most-loved mall, SM Supermalls! Gashapon Bandai A new world of surprises awaits at Level 3 of SM CDO Downtown with Gashapon Bandai. From beloved anime characters to adorable mini collectibles, every capsule offers the thrill of not knowing exactly what you'll get next. Comma Café Take a pause and enjoy thoughtfully crafted drinks and café favorites at Comma Café, soon to open at the Level 2 of SM Lanang. As the first branch in SM, it's an inviting spot for casual catch-ups, quiet afternoons, and everything in between! Yappari Yappari is now open on the Lower Ground Level of SM...
Post a Comment
Read more

7 Reasons to Discover the Women Strong Network Hybrid Trade Fair

-
Image
Meet the inspiring women taking center stage through WomenBizPH and SM for MSMEs Behind every booth is a woman, a story, and a Filipino brand waiting to be discovered. Women entrepreneurs proudly showcase their creations at the Women Strong Network Hybrid Trade Fair at SM Megamall, where WomenBizPH and SM Supermalls, through SM for MSMEs, create opportunities for homegrown businesses to gain visibility, connect with more customers, and take their next step toward growth. The next great Filipino brand may be closer than you think. Behind every handcrafted accessory, woven textile, artisanal delicacy, sustainable fashion piece, and proudly Filipino product is a woman who dared to turn an idea into a business. Some are preserving generations of Filipino craftsmanship. Others are creating livelihoods for their communities. And some are already making the leap from trade fair booths to wider retail distribution. These stories came together at the Women Strong Network Hybrid Trade Fair 2026 ...
Post a Comment
Read more