Baskin Robbins Celebrate 70th year with BR 31 Smile Project

A double celebration for Baskin Robbins, they are not just celebrating their 70 th year of giving creamy ice cream but giving 31 children a reason to smile. The celebration happens last Sept 30, 2015 at Greenbelt 5 Atrium where in guest and media are present to witness the presentation of the 31 smiling children who benefited from the project. Baskin-Robbins (BR), the world’s most beloved ice cream brand, marks two significant milestones as it celebrates its first year in the Philippines and simultaneously 70 years since its birth in California in 1945. These major events inspired the launch of the BR 31 Smiles Project – a CSR campaign providing free cleft lip reconstructive surgery to 31 children in partnership with the renowned charitable foundation, Operation Smile.