It wasn’t that long ago when I join the campaign for
One Million Lights by Energizer. The One Million Lights campaign benefited so
many resident around the country and it’s a campaign that played and important
role in the lives of many. This campaign was notice by and given the most distinguished
award giving body.
The Energizer campaign that helped light up the
lives of more than 15,000 Filipinos in remote provincial sites without
electricity last year won the Merit Award in the recent 48th Anvil Awards
organized by the Public Relations Society of the Philippines (PRSP).
In collaboration with One Million Lights (OML)
Philippines, the campaign, called “Spreading Positivenergy: Donation of
Energizer Solar-powered Lights”, was recognized for its effectiveness as a
publicity initiative, as it drove public awareness about the need to provide
adequate and safe lighting solutions to people in off-the-grid
communities.
The Energizer Solar-powered lamps, besides being
more environmentally friendly, gave local residents savings of between P100 and
P300 a month. These also eliminate the hazards attendant to using ineffective
and unsafe fuel-based lighting alternatives such as kerosene lamps, candles,
firewood, and makeshift gas lamps.
“Being recognized for our efforts by winning the
Anvil Award reaffirms the value in what we do,” said Joan Mendoza, brand
manager of Energizer Philippines. “We are honored and are inspired to continue
in this mission to help more Filipinos benefit from the Positivenergy that we
bring.”
Todd Montgomerie, Energizer Philippines managing
director, acknowledged the importance of investments in society through
corporate social responsibility initiatives. “The Positivenergy campaign has
tremendous potential to change paradigms and improve lives,” he said. “This is
an act of giving back that will bring dividends to all our stakeholders over
the long term, especially including the public that we serve.”
More than 3,000 Energizer solar-powered lights were
distributed in six poverty-stricken communities, namely Barangay Puray in
Rodriguez, Rizal; Eastern Samar; San Miguel, Catanduanes; Mountain Province;
Kalinga-Apayao; and Oriental Mindoro, which included a number of Mangyan
communities. Other contributions came from the campaign’s partners and
supporters.
Sharing the Anvil Merit Award is Energizer
Philippines’ public relations specialist, PRC Inc.
In Photo (From Left): Michael Dugenia, president of
PRC Inc.; Faye Marcelino, PR consultant of PRC Inc.; Todd Montgomerie, managing
director of Energizer Philippines; Mark Lozano, country head and co-founder of
One Million Lights Philippines; Cara Ramirez-Tecson, marketing manager of
Energizer Philippines; Joan Mendoza, brand manager of Energizer Philippines;
and Noel Catipon, HR manager of Energizer Philippines.
