Coca-Cola joins forces with PBA to inspire Young Stars
For Coca-Cola , every Pinoy teen is a young star. And what does every young star need to realize his utmost potentials? The greatest of ambitions, the right attitude and a healthy mind and body. Recognizing its power to shape up a happier and even more exciting future for the Filipino youth, Coca-Cola recently instigated a partnership with the country’s premier sports organization, the Philippine Basketball Association , to bring to life Coca-Cola PBA Youngstars , an exciting new league that aims to promote the value of leadinga healthy, active lifestyle. PBA Commissioner Chito Salud and Powerade Team Governor Ronnie Asuncion signed a three-year MOA for the Coca-Cola PBA Youngstars league. During the press conference to officially launch the partnership held recently, Asuncion shared his enthusiasm over the initiative. “ We are very grateful for this opportunity to reach out to the Filipino youth in collaboration with the country’s premier sports organization. Through the Coca-Co...