Magnum Manila will Open April 8 at SM Aura
If there’s anything we’ve learned about Magnum thus far, it’s that it never fails to impress. Since its launch in Manila two years ago, Magnum has become the name (and ice cream) on everybody’s lips – and rightly so. The luxurious taste of velvety ice cream and real Belgian chocolate put together in one smooth, decadent bar is enough to keep any Magnum fan clamoring for more. This year, the Golden age of Magnum not only excites everybody with a massive launch of the Magnum Gold, but also gives its fans the ultimate brand experience by taking them into what they call Magnum Manila. In premium locations all over the world, special pop-up stores called Magnum Pleasure Stores have been the most awaited ice cream experience worldwide. With its unique design and its wide array of tasty dishes, Magnum Pleasure Stores have become a go-to hotspot in its respective host cities – from Milan and Cannes to New York and London. Finally, it’s our turn to hold that golden ticket, as Magnum ann...