J. Co Opens at SM Megamall

A cozy ambiance and the tantalizing aroma of coffee wafting in the air, the stage is set for the newest hit in town: J.CO DONUTS & COFFEE! To simulate a Hollywood premiere effect, a red carpet was rolled out, complete with celebrities and many of Manila’s most fashionable making their way down the scarlet road. On that same day, I also got to walk the same path. Funny how I felt like stopping and striking a pose, I felt like a celebrity too! The idea behind the launching event lies in the theme of their specialty products, which are named after some of the biggest stars in Hollywood, Al Capone, Blueberry More, and Heaven Berry, to name a few. True to the concept of the event, guests were entertained by a game of “who represents what,” where fashion models came out dressed as famous Hollywood characters, from which the donuts derived their puns. Even the hosts were part of the game, featuring Karylle as Heaven Berry and Luis Manzano as Al Capone. Moving the attention from the stag...