Lee :The legendary denim brand presents its Spring/Summer 2014 Collection
SM Mall of Asia Atrium was transformed to simulate the streets of New York and put the audience at the heart of the scene. The audience is left curious as the models walk the runway though unexpected synchronicity, turning corners, to give everyone a closer look of the collection’s detail. The Lee Spring-Summer 2014 Collection displays reengineered construction paired with experimental treatment to conventional denims. The collection also showcases Union Made Lee101+ which celebrates the brand’s signature denim pieces. The products are made of 16oz denim selvage embroidered and printed with blueprints of the brand’s iconic creations on the reverse fabric. Fit is celebrated for women with the release of the Lee Stretch Deluxe. These jeans are made of quality Italian fabric with an improved stretch ability and an enhanced shape recovery for an even leaner and flattering fit. Design innovation merges with modern technology to produce this revolutionary denim creation.