THE BODY SHOP LAUNCHES A NEW BEAUTY MOVEMENT: BEAUTY WITH HEART
Lily Cole to act as first global Brand Advocate for pioneering beauty brand The Body Shop, one of the 21 st Century's most iconic and pioneering Brands, today launched a new beauty movement – called Beauty With Heart – that will inspire individuals everywhere and transform the boundaries of beauty. Beauty With Heart places emphasis on a beauty experience that is more than skin-deep, putting a human stamp on beauty and empowering people the world over to Look Good, Feel Good And Do Good. Beauty With Heart will spring to life through a new store experience called Pulse, as well as through the active support of the first global Brand Advocate for The Body Shop, Lily Cole. Activist, model and actor Lily Cole is the embodiment of the Brand’s strong Values and the first of a community of inspiring young activists. Sophie Gasperment, Executive Chairman, The Body Shop, said: " We know that our Brand delivers more than beauty; our products truly contain hear...