Denim Reinvented by Uniqlo
Denim is a sturdy cotton warp-faced twill textile in which the weft passes under two or more warp threads. This twill weaving produces the familiar diagonal ribbing of the denim that distinguishes it from cotton duck(a linen canvas). Demin has always been our everyday wear and now it been reinvented to suit not just our everyday need but to showcase the fashion that only denim can possess UNIQLO unfolds a new era in denim history as it unveils its four new innovative and reinvented jeans. Jeans will never look and feel the same as the new UNIQLO denim jeans perfectly mix aesthetic quality with advanced clothing technology to give consumers their best pair yet. “UNIQLO continues to innovate and develop high-quality products which are focused on our consumers’ everyday needs,” said Katsumi Kubota, UNIQLO’s Chief Operating Officer. “Today, we are excited to showcase our four newest and most advanced denim jeans.”