Coca-Cola Tree Lighting Event at the Araneta Center : Where Happiness Lives On
On its 100th year, Coca-Cola pays tribute to the Filipinos for believing in happiness. The magical season of Christmas is the perfect backdrop to rally the Filipinos to continue believing in happiness. Coca-Cola sparks among us this season that it is not about the big gifts nor the big gestures that make Christmas special, but rather the small and meaningful things that we express and share with one another – the warm and welcoming spirit, the acts of generosity and even shared meals - to make someone happy. It’s my 2 nd year to attend the Coca-Cola Tree Lighting Event at the Araneta Center . Lighting the Christmas tree is a towering reminder to the Filipinos to let happiness live on. Now on its 5th year, families and friends gather around the biggest tree in the country to collectively open happiness. Held last November 9, 2012, Coca-Cola kicked off the tradition of happiness through a simple celebration.