“See the Real Me” teen-powerment advocacy by J&J Philippines

We associate Johnson & Johnson with baby products for so many years now. This time around Johnson & Johnson is shifting and widening its commitment in providing valuable products to its consumers Johnson & Johnson is pioneering a shift in their marketing philosophy. They are bravely changing the mindset of teen girls who are used to feeling unsure and held back by pimples and menstruation by giving them instead, the confidence and courage to show their real selves-- regardless of the changes happening in their bodies. Clinical Psychologist Aileen Sison