Stores Specialists, Inc. and Ayala Land, Inc., two
of the country’s leading names in lifestyle retail, joined forces to open an
exciting new retail destination that is well worth everyone’s shopping trip.
Wellworth department store is the maiden venture of SIAL Specialty Retailers,
Inc., a subsidiary of Stores Specialists, Inc. (SSI), and Varejo Corp., a
subsidiary of Ayala Land, Inc. (ALI).
Wellworth, a value-based, mid-market department
store chain, aims to tap into the country’s growing market of aspirational yet
price-conscious shoppers. It is
distinguished by state-of-the-art store design, helpful and engaging customer
service, a wide range of international, local, and exclusive brands and
affordable prices. Featuring 15,000
square meters of selling space, the store carries a wide range of children's,
men's, ladies', cosmetics, and home selections geared for modern Filipino
families. Each floor has a distinct
shopping experience that brings new excitement to basics and lifestyle
shopping.
State of the Art Store Design
Wellworth features a modern yet warm shopping
ambience that is reminiscent of shopping abroad. Designed by Blocher Blocher
Partners, an internationally renowned and award winning architectural and
design firm, in collaboration with SSOA (Sonia Santiago-Olivares &
Associates) as the local interior designer, the store brings new life and
energy to the typical department store shopping experience. A wide array of merchandise is housed across
four levels, with each floor evoking a different shopping feeling and
experience.
The lower ground floor features the children's
section where light colors and wood create a calm and serene atmosphere. Abstracted images of clouds and trees give a
dreamy atmosphere to this wonderland for children.
The upper ground floor features the cosmetics
section where bright and natural colors make shopping for beauty an inspiring
endeavor. On the same floor is the men's
section, which has a distinctly masculine and rugged feel.
The second level features the ladies' and teens'
section. The ladies' section is
characterized by a relaxed environment that encourages exploration and
discovery. Highlight walls, LED backlit
images and unexpected elements provide additional excitement to the standard
displays. The teens' section features an
appealing combination of "rough" and "cool" materials, such
as a concrete or brick wall combined with aged elements to create a rough
vintage world; an environment that caters to youthful sensibilities.
Finally, the third level features the home section
in which various themed areas create a store-within-a-store concept. Each
themed area has its own color palette and design element, which creates that
feeling of shopping several shops under one, free-flowing environment.