Mom's World of Arts and Happiness

Filipino basketball fans (L-R) Jerome Hernandez, Jeiel Guarino, Andrew Penaranda, Mike Cleofe and Jose Clipper Besin pose with Gilas Pilipinas   Player and Master Game Face ambassador Marc Pingris during a meet and greet event at the sidelights of the 2014 FIBA World Cup in Seville, Spain. The winners of the Master Game Face Goes to Spain promo, sponsored by the biggest male face care brand in the Philippines, all flew to Spain for an  8-day all expenses paid trip and a once-in-a-lifetime chance to watch live and cheer for members of the national men’s basketball team, as they put their  oil-free game faces on and play in the biggest basketball event in the world. #Laban Pilipinas, #MasterGoesToSpain, MasterGameFace

Quick, name one Filipino adult who has never set foot on a basketball court in his entire life.   Impossible, isn’t it? For a game that favors relatively tall people, it’s rather impressive how basketball has permeated Filipino culture. To this day, it is the nation’s most popular sport. Here, the passion is so great that you’d see people play it while wearing slippers, sandals, or sometimes, even barefoot. But nothing reinstates this fact better than the presence of basketball hoops everywhere—on the sides of buildings, in front of sari-sari stores, even in the middle of the street. More than Just a Sports Venue

For Coca-Cola , every Pinoy teen is a young star. And what does every young star need to realize his utmost potentials? The greatest of ambitions, the right attitude and a healthy mind and body. Recognizing its power to shape up a happier and even more exciting future for the Filipino youth, Coca-Cola recently instigated a partnership with the country’s premier sports organization, the Philippine Basketball Association , to bring to life Coca-Cola PBA Youngstars , an exciting new league that aims to promote the value of leadinga healthy, active lifestyle. PBA Commissioner Chito Salud and Powerade Team Governor Ronnie Asuncion signed a three-year MOA for the Coca-Cola PBA Youngstars league. During the press conference to officially launch the partnership held recently, Asuncion shared his enthusiasm over the initiative. “ We are very grateful for this opportunity to reach out to the Filipino youth in collaboration with the country’s premier sports organization. Through the Coca-Co...