On its 100th year, Coca-Cola pays tribute to the Filipinos
for believing in happiness. The magical season of Christmas is the perfect
backdrop to rally the Filipinos to continue believing in happiness. Coca-Cola
sparks among us this season that it is not about the big gifts nor the big
gestures that make Christmas special, but rather the small and meaningful things
that we express and share with one another – the warm and welcoming spirit, the
acts of generosity and even shared meals - to make someone happy.
It’s my 2nd year to attend the Coca-Cola Tree
Lighting Event at the Araneta
Center. Lighting the Christmas
tree is a towering reminder to the
Filipinos to let happiness live on. Now on its 5th year, families and friends
gather around the biggest tree in the country to collectively open happiness.
Held last November 9, 2012, Coca-Cola kicked off the
tradition of happiness through a simple celebration.