Ipanema, the premium Brazilian flip flop
brand, takes the Filipinos love for selfies to the next level with
#IpanemaSelfeet. The campaign dares young fashionistas to create their own
adventure swith Ipanema and capture the memorable moment with a selfeet.
To kick start the #IpanemaSelfeet campaign
is a series of mall events called IpanemaSelfeet Sunday in key cities like
Manila, Cebu and Davao. If you’re in the mall where the event is happening,
just take your Ipanemaselfeet, upload your photo on Facebook or Instagram with
the hashtag #IpanemaSelfeet and present it to the Bambu or Ipanema Store to get
discounts.
The Ipanema Selfeet Sunday events will have
stations complete with Ipanema flip flops and fun backgrounds worthy of even
the most demanding selfie aficionado. Open to the public, the event will also
feature the latest collection of Ipanema, celebrity appearances and
entertainment, games and a chance to win free Ipanema flip flops, as well as
discounts from the Ipanema store.