Breeze urges moms to join the Sige Sabado movement and say Yes to Learning!
Mommies play the important role of being their children’s first and foremost teacher. They have the power to ensure their children grow up to be well rounded and happy kids. However, moms, by nature, have the tendency to be over protective of their children especially with regards to being messy. They often associate getting dirty and stained with something negative such as being irresponsible as well as hard work for them in terms of cleaning. This is the kind of mindset that Breeze, one of the country’s leading detergent brands, would want moms to change. Since Breeze strongly believes that life’s lessons are best learned through experience, the brand strongly encourages moms to adopt the Sige sa Mantsa philosophy which is all about allowing their kids to be kids and explore and learn positive values even at the expense of getting dirty and stained. Saturdays are for the family To further forward the advocacy of child learning and development, Breeze launched the Sig...